Looking at Logos
23 Jun
Every week we’ll take a look at a particular logo that we think stands out from the rest of the pack. Not necessarily the newest, edgiest design out there, but something plucked from our everyday surroundings.
To kick-off this feature we begin with the semi-new redesign for Kate’s Paperie, a high-end stationery store in NYC.
The previous Kate’s logo did not represent the fresh, contemporary feel you got when visiting their beautifully designed stores. I remember the first time I saw this identity refresh, and being struck with the sense of just how pitch-perfectly they nailed it. This new identity captures the Kate’s Paperie experience.
I love how the loose, watercolory feel of the green spot contrasts with the straight-edge symmetry of the “K”. It seems to balance the hands on world of homemade papers and crafts with the precision world of cut paper, X-actos and origami.
Unfortunately I could not track down the designer of this fantastic identity. Anyone out there knows who did this? If so, please let me know.
Update: The studio responsible for this redesign is none other than Design MW. No surprise here as Allison and JP are well known for their beautiful work in the luxury and fashion markets (including Takashimaya New York, which we miss.)
Thanks for the tip George.
